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Seedlings is a high-end stationery line that I co-founded and creative directed on behalf of Legacy Publishing Group. Seedlings launched in 2018 and features plantable seed paper in all of it’s packaging. When planted in a pot with soil, the seeds grow and the paper composts away. All you’re left with is wildflowers. You’re gonna dig it.


Sold in Anthropologie, Paper Source, Sundance Catalog, Terrain and approximately 300 stores nationwide.


Seedlings Greeting Card — Design/Editorial —  Artwork: Margaret Jeane + Anne Bentley | Photography: Shanleigh Heelan

Seedlings Greeting Card — Design/Editorial — Artwork: Margaret Jeane + Anne Bentley | Photography: Shanleigh Heelan

Seedlings Greeting Card — Design/Editorial — Both designs Louie nominated by the Greeting Card Association  Artwork: Margaret Jeane + Emily Isabella | Photography: Shanleigh Heelan

Seedlings Greeting Card — Design/Editorial — Both designs Louie nominated by the Greeting Card Association
Artwork: Margaret Jeane + Emily Isabella | Photography: Shanleigh Heelan

Seedlings Greeting Card — Design/Hand Modeling  Artwork: Margaret Jeane | Photography: Shanleigh Heelan

Seedlings Greeting Card — Design/Hand Modeling
Artwork: Margaret Jeane | Photography: Shanleigh Heelan

Seedlings Greeting Card — Design/Editorial  Artwork: Anne Bentley

Seedlings Greeting Card — Design/Editorial
Artwork: Anne Bentley

Seedlings Greeting Card — Design/Editorial  Artwork: Emily Isabella

Seedlings Greeting Card — Design/Editorial
Artwork: Emily Isabella

Seedlings Greeting Card — Design/Editorial  Artwork: Emily Isabella

Seedlings Greeting Card — Design/Editorial
Artwork: Emily Isabella

Seedlings Coaster Set + Notebook Set — Product Development/Package Design/Design —  Artwork: Margaret Jeane | Photography: Shanleigh Heelan

Seedlings Coaster Set + Notebook Set — Product Development/Package Design/Design — Artwork: Margaret Jeane | Photography: Shanleigh Heelan

Seedlings 17-Month Planner — Product Development/Design —  Artwork: Margaret Jeane | Photo: Shanleigh Heelan

Seedlings 17-Month Planner — Product Development/Design — Artwork: Margaret Jeane | Photo: Shanleigh Heelan

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Seedlings Art Calendar — Product Development/Design —  Artwork: Margaret Jeane | Photography: Shanleigh Heelan

Seedlings Art Calendar — Product Development/Design — Artwork: Margaret Jeane | Photography: Shanleigh Heelan

Seedlings 2018 Catalog — Catalog Design/Editorial/Design  Artwork: Margaret Jeane

Seedlings 2018 Catalog — Catalog Design/Editorial/Design
Artwork: Margaret Jeane

Seedlings 2019 Catalog — Catalog Design/Editorial/Design  Artwork: Vikki Chu

Seedlings 2019 Catalog — Catalog Design/Editorial/Design
Artwork: Vikki Chu

National Stationery Show | 2018 — Booth Design & Construciton

National Stationery Show | 2018 — Booth Design & Construciton

Atlanta Americasmart Home & Gift Show — Booth Design & Construction

Atlanta Americasmart Home & Gift Show — Booth Design & Construction